This Saturday, the 10 June 2017, Beefeater will throw open the doors of its iconic gin distillery to host the ultimate gin infused house party – a joint celebration of World Gin Day and the finale of the popular London … Continue reading
Great news! the Hayman family today announced plans to move the distillation of its range of English Gins back to the capital, where their gin story started over 150 years ago when James Burrough, creator of Beefeater Gin, first started … Continue reading
Secret gigs in a gin distillery what’s not to like? This month and for one day only (Saturday 25th March ), Beefeater is opening its doors for two intimate and unique gigs at London’s most iconic gin distillery, Beefeater London: The … Continue reading
Storytelling in a gin distillery? with gin? what’s not to like? Clear your diary for this Saturday’s edition of Beefeater Tale Spin, the fourth instalment of the London Tonic Series at the Beefeater Kennington Distillery featuring Spinning Yarns with The … Continue reading
2016 has been full of surprises so far but as we gear up for Christmas, what is the illusive Next Big Thing? Now’s your chance to find out. The second instalment of the Beefeater ‘London Tonic Series’ will see global … Continue reading
“Why don’t you drink, Medwin? Gin-and-water is the source of all my inspiration. If you were to drink as much as I do, you would write as good verses: depend on it, it is the true Hippocrene.” That was Lord … Continue reading
Could it have been London Sec? Did London’s gentlemen distillers get their inspiration from their friends, the vintners? Geraldine Coates investigates the leap from sweet to unsweetened gin. Throughout the early nineteenth century, when people drank gin, they were usually … Continue reading
For millions of people around the world, London’s perception as a vibrant, dynamic and exciting place is fuelled by some of the great movies which have brought the city to life. Beefeater Gin is recognising the impact these movies have … Continue reading
Beefeater Gin has launched its sixth annual cocktail contest to discover the most creative and skilled bartenders from across the globe. In a new twist on the format, Beefeater MIXLDN 6, the largest international gin cocktail competition, will challenge contestants … Continue reading
Beefeater Gin has restaged its iconic London Dry gin bottle in dedication to the great city the brand calls home – London. Featuring a hand drawn map of the British capital, the evolution of the bottle’s packaging reinforces Beefeater as … Continue reading
As a drinks writer one is always being sent recipes for the most gorgeous cocktails with the helpful advice that these are ‘easy to make at home’. Truth is most of them require tracking down specialist ingredients and also some … Continue reading
The Negroni is the perfect gin cocktail, a marriage of the lush, herbaceous piney character of gin with the more bitter, more aromatic flavours of the classic Italian aperitifs of Campari and red vermouth. From this April London Negroni fans … Continue reading
Aha – we heard about this and good to know the rumours were true. Beefeater has launched a new edition of its cask-rested gin, Beefeater Burrough’s Reserve Edition 2. Following the inaugural release in 2013 which rested the gin in Jean … Continue reading
No we’re not being sexist or patronising, the big news is that Beefeater, London’s very own gin, has announced Evelyn Chick from Harbor Room bar in Toronto, Canada is the winner of the 2015 Beefeater MIXLDN Cocktail Competition. In fact … Continue reading
News just in – At the recent TFWA World Exhibition & Conference 2015, Pernod Ricard Travel Retail Europe picked up the award for Digital Innovation of the Year for its Beefeater Gin – Spirit of London campaign at the annual … Continue reading
Beefeater has announced that Joe Schofield from The American Bar and The Beaufort Bar at The Savoy has been crowned as the national champion of the UK 2015 Beefeater MIXLDN Cocktail Competition. Battling fierce competition from over 12 contenders, Schofield … Continue reading
Over all the years Gintime has been up and running – 12 and counting by the way – the most common question we are constantly asked by both visitors to the UK and local gin lovers is “Where can I … Continue reading
Beefeater Crown Jewel is a legendary gin, much appreciated by gin aficianados all over the world who felt its loss keenly when the brand was discontinued in 2009. Much to the delight of gin lovers it’s now back. Created … Continue reading
Today’s the day it all kicks off and London becomes even more of a mecca for cocktail lovers. So much to do and so little time but we’ve picked out a few special gin things to do every day. The … Continue reading
Beefeater Gin, London’s very own gin, is calling on the world’s top bartenders to compete in the Beefeater MIXLDN Global Bartender Cocktail Competition. The 2015 contest invites entrants to create a gin cocktail that best encapsulates the spirit of London … Continue reading
