London Gin, the quintessential British drink, has at last been recognized as a special quality beverage by the European Union. The revised EU Spirit Drink definitions, which became law recently, list the definition of London Distilled Gin for the first time.
This definition will help maintain London Gin’s heritage and high standards of production and protect the drink from counterfeit products. Edwin Atkinson, the Director General of the Gin and Vodka Association, stated, "We aim to spread the definition around the world so that London Gin is recognized for the very special, high quality spirit drink that it is."