This season, for the first time, Beefeater 24 gin sponsored a host of glamorous London Fashion Week events establishing it as the spirit for fashionistas. They included Beefeater 24’s ongoing relationship with renowned British designer Jonathan Saunders (pictured) whose fashion show is one of the hottest tickets in town. Beefeater 24 was the official sponsor and host of the Jonathan Saunders after party, held at Concrete, East London’s latest venue for the cool fashion crowd.

Beefeater 24 also supported an exclusive soiree for legendary British designer Zandra Rhodes at The Arch Hotel; a celebrity party for jewellery designer Dominic Jones at Soho Sanctum; private screening for style icon Olivia Palermo at The Langham Hotel; afternoon tea party for celebrity favourite shoe designer Charlotte Olympia; and the cutting edge Fashion East’s Menswear Installation. Obviously Gintime’s invites got lost in the post but we can’t wait for next year!